Let’s face it. Most gluten-free products just don’t taste great. Frequently, they are made with ingredients that don’t look great, either.
Mandioca is here to change this situation. Starting with traditional and naturally gluten-free Brazilian cheese balls, they are working to change gluten-free offerings for the better.
Video content is getting ever more important to communicate brand values and product functionality. And it doesn’t need to be expensive to be valuable.
When we sampled Madioca gluten-free products at a trade show, reactions were so positive, that we decided to capture them on video and create quick edits that match the brand’s style and visual language.
This compelling and authentic content is now being used everywhere, from social channels to digital sales sheets.
We created a digital ad campaign with the goal to get the “gluten-free that doesn’t taste like cr#p” statement in front of as many Canadians as possible.
Optimized for reach and recall, these ads are running to carefully selected audiences and are mirrored by in-store activations like door clings to aid in recall and drive shelf velocity.
We used animation of existing brand assets to create ads that get attention and still work within the budget realities of a startup.