Dick Duff’s crafts delicious organic beef jerky from a traditional recipe handed down through generations.

The challenge

The existing packaging, while tasteful, was losing on shelf because it was regressive – it didn’t stand out enough to compete with more assertive brands. When comparing sales velocity, it was clear that there was room to grow. 

Our work

• We refreshed the brand, maintaining many identifying elements.
• The goal was to keep as much brand recognition as possible while at the same time increasing impact. 
• We supported the founder through the packaging creation process, working directly with printers and other external suppliers. 
• Updated the website to match the new brand and created a wide range of  assets to introduce the new brand expression.