Dick Duff’s crafts delicious organic beef jerky from a traditional recipe handed down through generations.
The existing packaging, while tasteful, was losing on shelf because it was regressive – it didn’t stand out enough to compete with more assertive brands. When comparing sales velocity, it was clear that there was room to grow.
We share what we know about launching a successful food business. No selling, no spam and you can unsubscribe at any time.