New brand design and packaging to stand out on shelf
Old design is close to invisible in a busy retail environmeent
New website to match the updated brand
Dick Duff’s crafts delicious organic beef jerky from a traditional recipe handed down through generations.
The challenge
The existing packaging, while tasteful, was losing on shelf because it was regressive – it didn’t stand out enough to compete with more assertive brands. When comparing sales velocity, it was clear that there was room to grow.
Our work
We refreshed the brand, maintaining many identifying elements.
The goal was to keep as much brand recognition as possible while at the same time increasing impact.
We supported the founder through the packaging creation process, working directly with printers and other external suppliers.
Updated the website to match the new brand and created a wide range of assets to introduce the new brand expression.
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