Case Study: Dick Duff's Organic Jerky

New brand design and packaging to stand out on shelf

Old design is close to invisible in a busy retail environmeent

New website to match the updated brand

Dick Duff’s crafts delicious organic beef jerky from a traditional recipe handed down through generations.

The challenge

The existing packaging, while tasteful, was losing on shelf because it was regressive – it didn’t stand out enough to compete with more assertive brands. When comparing sales velocity, it was clear that there was room to grow. 

Our work

  • We refreshed the brand, maintaining many identifying elements.
  • The goal was to keep as much brand recognition as possible while at the same time increasing impact. 
  • We supported the founder through the packaging creation process, working directly with printers and other external suppliers. 
  • Updated the website to match the new brand and created a wide range of  assets to introduce the new brand expression. 

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