Caesar Squeezer is a Caesar seasoning sauce, first created by two friends, both bartenders, to make sure that they had perfect Caesars on a camping trip in the BC wilderness.
From those humble beginnings, Caesar Squeezer can now be found in retail stores from coast to coast, doubling sales every year for the last four years.
The team hired us to help them put the brand on solid foundations and be ready for additional growth.
We created a brand foundation study that included:
The next step was a fully costed marketing plan to support sales across Canada and set Caesar Squeezers apart from other Caesar mixes. It answered the following questions: