Caesar Squeezer

Brand Foundation
Marketing Plan

Caesar Squeezer is a Caesar seasoning sauce, first created by two friends, both bartenders, to make sure that they had perfect Caesars on a camping trip in the BC wilderness. 

From those humble beginnings, Caesar Squeezer can now be found in retail stores from coast to coast, doubling sales every year for the last four years.

The team hired us to help them put the brand on solid foundations and be ready for additional growth.

We created a brand foundation study that included:

  • 5 senses exercise, the definition of “what is Caesar Squeezer really selling”?
  • Defining the Brand Archetype, the personality of the brand.
  • Audience research, what problem are we solving for the target market?
  • Brand Positioning Statement, mission and vision.

The next step was a fully costed marketing plan to support sales across Canada and set Caesar Squeezers apart from other Caesar mixes. It answered the following questions:

  • Who is your audience and core group, your consumer sweet spot?
  • Where do they live, what do they care about, what is the best way to connect with them?
  • How can we make their lives better?
  • Which tools and communication channels (social and otherwise) should be used?
  • Where will you get your best return on investment?
  • How can we maximise retailer connections?
  • What is your key influencer outreach plan?
  • What content marketing strategies should be employed?
  • ‘How can this content be amplified? What channels should you be active on?
  • What should your digital presence be?
  • What functionality does your website need?
  • What should the PR strategy look like?
  • What is the recommendation for a media buy?