Case Study: Auralis Botanical Brewing

Auralis Botanical brews adaptogenic tonics with functional mushroom extracts and adaptogenic botanicals instead of alcohol.

The drinks are free from alcohol, sugar, sweeteners and anything artificial. Launched in spring 2022, they are now available in over 500 stores across Canada and soon the US.

Our work:

  • We created a go-to-market plan, exploring the viability of a product that would be designed to appeal to the sober curious consumer who also had an interest in medicinal mushrooms. 
  • Once the data suggested that this was a viable business, we created an additional stress test with a dummy product. 
  • We then created the Auralis identity, defined what the brand is really selling and laid the foundations for a visual identity. 
  • We are responsible for all marketing activations, from sell sheets to social media.
  • We created a sales plan, making introductions to brokers, distributors and sales management partners

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