Animal Health Canada were relaunching their Canadian Livestock Transport (CLT) certification training program.

The program offers compliance training for those involved in the transportation of livestock, including hauling firms, drivers and abattoir workers.

It focuses on topics such as animal welfare, fitness for transport, animal behaviour and handling, laws and regulations, and contingency management.

We worked with Animal Health Canada to:

• Create a name and wordmark for the program – Better, Safer, Canadian
• Create a wordmark design
• Create print ads for trade magazines
• Create videos for use on social and other channels
• Secure PR coverage

All work was created in English and French, with elements also translated to Spanish.