Nourish Nurture Signal – Sustainability messaging on food and drinks packaging More than half (55%) of global consumers are more likely to purchase a packaged food item that is labelled with a sustainability claim. This is Read More »
Analysis: Your social media presence needs to deliver a business outcome When I work with food entrepreneurs on the development of business and marketing plans, social media always looms large. Almost all entrepreneurs assume that Read More »
Analysis: how to use the mainstreaming of QR codes to your advantage Qr codes have been around since 1994, but for most of that time, they didn’t see much use outside of the Asian markets. For a Read More »