Consumers are looking for Baked Better, baked goods that are functional or baked with “better for you” ingredients.
Whether you decide to clean up existing recipes or develop from scratch, the market will thank you.
Hat tip of course to our friends from Ancient Bakers, who have been in this space for years!

The Rise of the Air Fryer: A Significant Shift in Consumer Behaviour and Kitchen Practices
Based on the latest data, it’s clear that air fryers are not just a passing trend but a significant shift in consumer behaviour and kitchen