handmade pasta

Nourish Nurture Signal: homemade pasta ????

Remember how everybody baked bread at the beginning of the pandemic, like 100 years ago?

Well, now you can add “homemade pasta” to the mix.

Recipes for making your own pasta are popping up everywhere and pasta machine sales are on the up. I bought a hand-cranked model myself last year and we’ve been making pasta with the kids once a week. Pasta coloured red with beets and green with spinach are the current favourites.

Things you could do:

  • If you’re creating recipes as part of your content mix, consider adding pasta content.
  • Even if your product doesn’t directly relate to pasta, could it complement it? For example, one of our clients is Ontario Honey Creations, some of their dry meads would go well with all kinds of pasta recipes.
  • Be creative and explore if you can profit from this fun trend.

Learn more

Andreas Duess, food marketing expert
Andreas Duess, Food Marketing Expert

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