Google’s March 2023 Core Algorithm Update: What Food and Drink Entrepreneurs Need to Know

Here are key takeaways from this update and actionable tips to help your business thrive in the ever-changing world of search engine optimization (SEO).

Stay Informed and Keep Calm

As with any Google update, fluctuations in search rankings are expected during the rollout period. It’s important not to panic but, instead, closely monitor your website’s performance.

Google’s ranking release history page is an excellent resource for tracking these changes. Remember, core updates can take weeks, so patience is key.

Quality Content for the Food and Drink Niche

Google aims to deliver high-quality, relevant search results to users.

Remember, creating valuable content tailored to your target audience’s needs is essential. Focus on providing informative, engaging, and unique recipes, nutrition advice, product reviews, and industry trends.

Quality is king, so invest in producing content that aligns with the new algorithm’s standards.

Embrace Video Content

With the rise of video as a preferred content format, food and drink entrepreneurs should consider creating videos that showcase their products, recipes, and behind-the-scenes glimpses of their business.

Video content can boost engagement and increase the time users spend on your website, two crucial factors that Google considers when ranking search results.

Remember, video content doesn’t have to be expensive or complicated. You can start with simple how-to recipe videos or short product demos using your smartphone.

By embracing video content, you can differentiate your brand and stand out in the crowded food and drink landscape.

Optimize Technical Aspects

The importance of technical factors, such as site speed, mobile-friendliness, and proper indexing, cannot be overstated. You need to prioritize these elements to ensure a seamless user experience:

  1. Site speed: Optimize images, use caching, and minimize server response times to enhance your website’s loading speed.
  2. Mobile-friendliness: Ensure your website is responsive and easy to navigate on mobile devices, as many users access food and drink content on the go.
  3. Proper indexing: Use clear, descriptive URLs and well-structured sitemaps to help Google’s crawlers index your content accurately.

Engage Your Audience

Social media plays a vital role in the food and drink industry, so don’t forget to leverage these platforms to engage your audience and increase your website’s visibility. Share your content on relevant social media channels, respond to comments, and actively participate in online food and drink communities.

Google’s March 2023 Core Algorithm Update presents both challenges and opportunities for food and drink entrepreneurs. Stay informed, monitor your site’s performance, and prioritize creating high-quality, relevant content.

By focusing on your audience’s needs and providing value through your content, your business will be well-positioned to weather the storm of algorithm updates and achieve long-term success.

Cheers to a fruitful online presence!

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Andreas Duess, food marketing expert
Andreas Duess, Food Marketing Expert

Whether you need help figuring out how to make your social media deliver positive ROI or your packaging actually support sales off shelf, or any other food-related challenge, we’re here for you. 

Book a free 15-minute discovery call with me. I am happy to discuss your food or drinks business and any questions you may have.

 No sales, no obligations, just straightforward advice. 

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