Food Marketing

Get Your Food or Drink Brand Listed by a Canadian Distributor Within 12 Months or Your Money Back

Transform Your Idea Into a Successful Food or Drink Brand With Us

Are you passionate about launching a food or drink brand but struggling to find the right path?

Have you been tirelessly working on your idea, only to see other products steal the spotlight while you face rejection after rejection from distributors and retailers?

Do you constantly feel that you’re trying to beat down locked doors that others appear to have a secret key for and that every time you solve one problem, ten new ones appear?

You can stop worrying, we’re here to help. 

 We guarantee that your food or drink brand will be listed by a Canadian distributor within 12 months, or your money back!

For a one-time fee of $25,000, Canada’s leading food business experts Saskia Brussaard and Andreas Duess will provide comprehensive support to make your dream a reality. With this dream team by your side, you’ll be guaranteed to impress distributors and make a splash in the market.

We’re so confident that we can help you achieve the success you deserve that we’ll return 100% of your money in the unlikely event that you’re unsuccessful.

You’ve got nothing to lose and everything to gain for your food business.

The first step toward being listed: a comprehensive business review

We don’t work with food or drink brands that don’t show potential for success. If we don’t believe that your product can succeed in its current incarnation, we won’t waste your time; we will tell you.

Your journey begins with an in-depth review where we assess the viability of your product in today’s competitive market.

We examine key factors that will make your food business successful, including:

  • Consumer trends – does your product fit in with today’s rapidly evolving markets, and does it have product market fit?
  • Category review. Is the category growing, stagnant or shrinking? Where are the opportunities?
  • A skill and financial review of your business. Do you have the funds available to pay for the work that’s needed to get you ready for retail?
  • A margin review. Does your COGS (Cost Of Goods Sold) allow you to sell at a category-appropriate MSRP (Manufacturer’s Suggested Retail Price) and offer relevant margins to both distributors and retailers?

The cost of this initial step is $2500. If we decide to move forward, this fee will become part of the overall fee of $25,000. If changes need to be made to your business, then the plan will outline these.

You can reapply once within 12 months at no cost, allowing you to make the necessary changes and refresh your offer.

Your tailored steps towards success

If we decide to work with your brand, we’ll move on to the next step and create a customized plan designed to get your product listed with a Canadian distributor within 12 months. Our expert team will work closely with you, offering guidance and support every step of the way as we bring your vision to life.
  1. Formulation: If you need help perfecting your product’s formulation, we will introduce you to experts who have launched . Our expert food scientists and culinary specialists will work closely with you to develop a winning recipe that will keep customers coming back for more.
  2. Branding: A strong brand identity is essential for success in the competitive food and drink industry. Saskia and Andreas will personally work with you to help you develop a memorable brand that reflects your vision and stands out on store shelves.
  3. Packaging: The packaging of your product plays a crucial role in catching customers’ attention. We will work with will create eye-catching packaging that showcases your product’s unique attributes and entices consumers to give it a try.
  4. Marketing: Our seasoned marketing professionals will craft a strategic marketing plan tailored to your target audience. From social media campaigns to in-store promotions, we’ll help you spread the word about your fantastic new product.
  5. Retail-Ready Assistance: We understand the challenges of getting your product on store shelves, and we’re here to help. We’ll guide you through the process of becoming retail-ready, ensuring you have all the necessary certifications, documentation, and packaging to impress retailers and distributors.

Your questions, answered

The average food business spends $100,000 and three years to secure retail and distribution listings. We can help speed up this process, creating significant savings in time and money. 
Imagine, beginning to sell your product in one year instead of three, the difference that would make to your business. 

And with our money back guarantee, we carry all of the risk. 

Saskia and Andreas will work as advisors, and the fee paid is for advisory services only. External services, such as brand creation, packaging design, and product formulation, are additional costs to be paid by the brand owner. We will introduce trusted partners to you, but you are under no obligation to use these.

That depends on the work that needs to be done. Here are some examples:

  • Brand Development: $4000
  • Packaging Development: $4000
  • Co-packing Agreement and first run: $10-30,000

We recommend available funds of $30,000 to $50,000 in total. We will determine the need for funding in the initial business review.

No. This fee pays for the time of two of Canada’s leading food marketing and CPG experts. The money does count towards the $25,000 fee if we do work together and you can reapply for free one time. 

Our partners