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the power of three

Analysis: why launching 3 distinct SKUs can help new food and drink products succeed

If you’re launching a new food or drinks product, my recommendation will be, if at all possible, to start out with three different and distinctive SKUs.  Why? 3 is a profoundly appealing number for the human brain. It is the smallest number needed to recognize a pattern; for a pattern junkie like the brain, it …

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Nourish Nurture Signal: want to find true love? Call out guacamole in your dating profile ????

Zoosk is a UK-based dating app that uses behavioural-based matchmaking to help users find their perfect partner. Their team analyzed 3,733,185 dating profiles and 364,609,566 first messages to figure out if mentioning different foods and food-related phrases would affect their users’ romantic interactions. Turns out that not only mentioning food but also the specific ones you …

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air fryer being used

Nourish Nurture Signal: Air Fryers are driving frozen snacking ????

“An Air Fryer is just a convection oven with good PR” is still one of my favourite lines, but boy, are they driving sales in a category that had been stale for quite some time – frozen snacks – and by a consumer group that has traditionally stayed away from frozen, millennials and younger. Air …

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sustainability for food entrepreneurs

Nourish Nurture Signal – Sustainability messaging on food and drinks packaging

More than half (55%) of global consumers are more likely to purchase a packaged food item that is labelled with a sustainability claim. This is according to new findings by Cargill, surveying 6000 consumers in 11 countries. This is up four points from the company’s last survey in 2019. Among the 550 U.S. survey participants, 37% …

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phone being used for social media

Analysis: Your social media presence needs to deliver a business outcome

When I work with food entrepreneurs on the development of business and marketing plans, social media always looms large. ⁠ ⁠Almost all entrepreneurs assume that social media is an automatic necessity when starting a new business. But that doesn’t mean that your social accounts should exist in a vacuum, without having to deliver positive and …

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