The importance of velocity when launching a food brand. Or, go deep before you go wide.
If you already know the velocity expectation for your product’s category and are meeting or exceeding it, hi-five. Seriously, well done. You can close this email and get back to making braggy charts for your next pitch meeting. But if you don’t know, or if you don’t even know what I am talking about, keep …
The importance of velocity when launching a food brand. Or, go deep before you go wide. Read More »