In the world of food marketing, understanding the financial impact of your digital ad campaigns is crucial. Two essential metrics for evaluating your campaigns’ effectiveness and profitability are Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) yet nine out of ten food entrepreneurs we speak to don’t understand the connection between CAC and CLV. …
As a food entrepreneur and marketer, understanding the differences between social media platforms and their suitability for food marketing is essential, especially if you want your social media marketing to deliver positive ROI. This blog post compares and analyzes popular social media platforms, including Instagram, Facebook, TikTok, and Pinterest, to help you make informed decisions …
Social media has transformed the way businesses interact with their customers, making it easier than ever to provide quick, effective customer service. In the food industry, mastering social media customer service can help you build customer loyalty and ultimately increase spending. In this article, we’ll explore how food entrepreneurs can harness the power of social …
Social media marketing can be a game-changer for food entrepreneurs, but with so many platforms and strategies to choose from, it’s easy to get lost in the noise. One of the questions we hear constantly is: “How do I make sure that my social media marketing is actually making me money? It mostly seems a …
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The food industry has evolved immensely in recent years, with digital marketing playing a pivotal role in its growth. From social media to content marketing, food entrepreneurs like yourself are harnessing the power of digital marketing to reach and engage customers like never before. Let’s explore how you, too, can create a robust food marketing …
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While Instagram and TikTok might be the first social networks that come to mind for food marketing, Pinterest is an often overlooked platform that can deliver incredible ROI for your food business. With its visually-driven, inspiration-seeking user base, Pinterest is a powerful tool for promoting your products and driving traffic to your website. Read on …
As a food entrepreneur, you know that setting goals is crucial for the growth and success of your business. But how do you ensure that your goals are effective and drive the desired results? That’s where SMART goals come in! In this blog post, we’ll dive into the concept of SMART goals, break down each …
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The food industry is highly competitive, and as a food entrepreneur, maximizing your return on investment (ROI) from your marketing efforts is essential. Most marketers know the quote from John Wanamaker, considered the father of both the modern department store and modern advertising, that goes: “I know that half of my advertising dollars are wasted … …
In the competitive food industry, having a solid marketing foundation is key to standing out from the crowd and building a loyal customer base. One of the most critical components of food marketing is solid branding. In this article, we’ll explore the essentials of food branding to help you create a strong foundation for your …
Consumer behaviour plays a crucial role in shaping your food marketing strategies. You can create targeted and impactful marketing campaigns by understanding how customers make decisions and what factors influence their choices. In this article, we’ll delve into the key aspects of consumer behaviour and how to leverage this knowledge for more effective food marketing. …
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