As a food entrepreneur or marketer, you always look for ways to boost sales and increase brand awareness. One highly effective way to do this is through content marketing. But what is content marketing, and how can it help your food business? In this blog post, we’ll explore the ins and outs of content marketing …
Playing the long game: How to slay your food marketing goals with content marketing Read More »
Consumer personas are a powerful tool for food entrepreneurs and marketers to better understand their target audience and create more effective food marketing campaigns. In this blog post, we’ll dive into the history of consumer personas, why they’re useful, how to create them, and how to use them for effective food marketing. The History The …
As a food entrepreneur, navigating the world of retail can be challenging. One of the most important aspects to understand is the relationship between your brand, distributors, and retailers. Deductions and manufacturer chargebacks play a significant role in this relationship, and understanding them is crucial for your business’s success; because they are often badly understood …
Key Messages As a food or drink entrepreneur, it’s essential to understand the ins and outs of getting your products onto retail shelves. This involves more than just creating great products; you must also navigate the world of listing fees, slotting fees, and free fills. In this guide, we’ll delve into these topics to help …
Merchandising is a key component of any successful food and beverage brand’s marketing strategy. In this guide, we’ll dive into the importance of merchandising for consumer packaged goods (CPG) brands, discuss how to create a compelling merchandising strategy, explore when to work with third-party merchandisers, and share tips and tricks for optimizing your in-store presence. …
If you’re looking to get a solid grasp on food marketing basics, you’ve come to the right place! In this article, we’re going to dive into the famous 4 P’s of food marketing, their history, and how they hold up in today’s ever-evolving marketing environment. So, let’s dive right in! The 4 P’s: A Brief …
Answering consumer demand, the food packaging industry is increasingly shifting towards sustainable and eco-friendly solutions. This post explores various sustainable and eco-friendly food packaging options that can help reduce waste and minimize your brand’s environmental impact. The Importance of Sustainable Packaging Sustainable packaging is essential for reducing the environmental impact of food products. It helps …
For the longest time, influencers have played a vital role on social media. With their large and dedicated follower bases, they can significantly impact consumer behaviour and preferences. In this article, we’ll explore the role of influencers in food marketing, the all-important difference between general influencers and category-specific content creators, and the benefits of working …
For many food entrepreneurs and food marketers, social media can be both a blessing and a curse. While it’s a powerful tool that can help you reach a vast audience, it can also be a minefield of problems. In this article, we’ll explore some of the challenges and risks of food marketing on social media …
The Challenges and Risks of Food Marketing on Social Media Read More »
As a food entrepreneur, you’ve got an important decision to make when it comes to first selling your products online: should you choose Shopify or Amazon? Both platforms have their pros and cons, and it’s crucial to understand the differences between the two before making your choice. We’ll explore the advantages and disadvantages of each …
Should I sell my food product on Shopify or Amazon or both? Read More »