strategy Archives

Refreshing Your Food Brand Identity for Stronger Sales and Improved Consumer Loyalty.

blog, packging, strategy / By Andreas Duess

A food brand refresh can be a powerful way to nourish your food brand, attract new customers, and boost sales. During the first year of our own brand’s life, Auralis Botanical, we refreshed and updated the packaging, in minor ways, five times. This post discusses the reasons for refreshing your food brand identity and the …

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Mastering Food Brand Identity: A Comprehensive Guide

blog, packging, strategy / By Andreas Duess

In today’s competitive market, having a strong food brand identity is essential for businesses to stand out and make an impact on consumers. Whether on shelf or in an online store, you need to make sure that consumers can connect with your product and brand. Remember this: Food brand identity goes beyond just having an …

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Organic, Natural and Non-GMO Food: Understanding the Differences and Benefits for Food and Drink Manufacturers

blog, strategy / By Andreas Duess

As consumers become more aware of the food they eat, they are increasingly interested in the origins and quality of the ingredients. For food and drink manufacturers, understanding the distinctions between organic, natural, and non-GMO products can be crucial in meeting consumer demand and differentiating their offerings. In this article, we will explore the differences …

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Effective email marketing campaigns for food businesses

Content Markting, strategy / By Andreas Duess

In the age of social media algorithms, it’s easy for food manufacturers and CPG brands to get lost in the shuffle. But there’s a secret weapon that can help you stand out from the competition: email marketing. Here at Audacious Food Marketing, we’re huge fans of email marketing. If you’re interested, you can check out …

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Building a Content Strategy Around One Master Content Piece: The Gary Vaynerchuk Approach

blog, Content Markting, strategy / By Andreas Duess

In the world of food entrepreneurship and marketing, a solid content strategy is essential for success. Gary Vaynerchuk, a renowned entrepreneur and marketing expert, has introduced an approach to content creation that focuses on building a strategy around one master content piece. In this article, we will explore this concept, its benefits, and how you …

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Storytelling Tips for Food Content Creators: Unlock the Power of Stories and rule the food marketing roost

blog, Content Markting, strategy, Uncategorized / By Andreas Duess

In this digital age, food content creators face an ever-growing challenge: standing out from the crowd and making a lasting impact on their audience. The key to achieving this? Storytelling. In this article, we’ll dive deep into the world of storytelling, exploring its roots in human culture, the neuroscience behind its power, and how to …

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How to create amazing social media content ideas for food brands that drive engagement and sales

blog, Content Markting, strategy / By Andreas Duess

In today’s digital age, social media has become an essential tool for food brands looking to connect with their audience, showcase their products, and drive sales. However, with the ever-growing number of food brands vying for attention on social media platforms, it’s crucial to stand out from the crowd with creative and engaging content. In …

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Playing the long game: How to slay your food marketing goals with content marketing

blog, Content Markting, strategy / By Andreas Duess

As a food entrepreneur or marketer, you always look for ways to boost sales and increase brand awareness. One highly effective way to do this is through content marketing. But what is content marketing, and how can it help your food business? In this blog post, we’ll explore the ins and outs of content marketing …

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