I was talking to an aspiring food entrepreneur a few weeks ago when she repeated an often-heard complaint to me: “I can’t get any co-packers to call me back. I tried to talk to over ten co-packing companies, and I am getting nowhere. What am I doing wrong?” There has never been more innovation in …
How to get co-packers to take and return your call as a food entrepreneur Read More »
Andreas Duess · Nourish Nurture 1.2 Don’t feel like reading? Listen instead. As you know, I work with food entrepreneurs, helping them to make the move from startup to scaleup. It can be a difficult journey and it challenges pre-conceived ideas at every step. Don’t fall prey to this common business-killing notion One of the business-killing …
How not to die (as a food business) by achieving Product Market Fit Read More »
Today, let’s dive into understanding margins and markups, a topic that frequently causes a great deal of confusion for many food and beverage entrepreneurs. However, it is essential to understand if you want to be able to have meaningful conversations with distributors and retailers. Understanding margins and markup. One of the first questions you will …
Understanding margins and markup when working with distributors and retailers Read More »
Andreas Duess · Nourish Nurture Newsletter Don’t feel like reading? Listen instead. I’d like to introduce Raymond Loewy, the industrial designer behind the Greyhound bus, Airforce One and the Coca-Cola bottle. He was most active in the 1950s, but his understanding of human nature and how we react to innovation is still relevant today. Loewy had a …
Over 80% of all newly launched food businesses fail within 5 years. Of these, 43% never achieve Product Market Fit, i.e they don’t solve a consumer problem, resulting in few sales. Our Go To Market Plans identify problems and pitfalls before they become expensive mistakes and allow you to fine-tune or, if needed, pivot your …
Analysis: how to make sure that your products achieve Product Market Fit Read More »
For many food entrepreneurs, getting their products onto the shelves of specialist, regional and national retailers is an important goal. But before you try and secure these listings, it’s important to understand what retailers need and how they work. Understanding retailers Retailers are not in the business of selling your product for you. They are …
Analysis: How to get your food product listed by retailers Read More »
Let’s get all neuroscience for a second here. ???? When we see things like the baby picture above, our brain releases a hormone called oxytocin. Commonly referred to as “the love hormone” it gets released during skin-to-skin contact between couples and parents and their kids. Holding hands, cuddling, it all works the same. It is also …
Analysis: How sharing your authentic founder story can lead to higher sales Read More »
Consumers are looking for Baked Better, baked goods that are functional or baked with “better for you” ingredients. Whether you decide to clean up existing recipes or develop from scratch, the market will thank you. Hat tip of course to our friends from Ancient Bakers, who have been in this space for years!