Can I rant for a minute? I’ve worked in marketing and design agencies for over 25 years. What I saw behind the curtains made me believe that most agencies are driven by vanity. They had very nice offices, gleaming floors, beautiful furniture, and downtown locations. In other words, expensive! Who pays for all of this? …
Why we (and by extension you) don’t pay for fancy offices Read More »
Today, let’s talk about the power of newsletters. I don’t see nearly enough food and drink startups taking advantage of this incredibly effective medium. While social media remains an essential part of any marketing strategy, email newsletters offer unique benefits that can help you connect with customers on a deeper level. In my opinion, email …
Unlock the Power of Email Newsletters for Your Food and Drink Business Read More »
A Shift in Perception Let’s talk about older consumers. The food and drink business is often all about the latest buzz, the hot new trend, and of course, the elusive Gen Z and millennial markets. But let’s take a step back for a minute. Have you ever considered the untapped potential of older consumers? It …
We all know that how we perceive our bodies significantly impacts our mental health and overall well-being. Recently, new movements have emerged that challenge societal norms and promote self-acceptance, helping us to feel happy and contented in our bodies. Body positivity and neutrality are two such movements, each with a unique but related approach to …
Embracing Body Neutrality: What this trend means for Your Food or Drinks Business Read More »
The homemade food industry has been growing rapidly in recent years, and with the rise of food delivery apps and online marketplaces, selling homemade food has never been easier. Selling Homemade food in Ontario As a result, more and more Ontario home cooks are exploring the opportunity to sell their food from home. Recently, the …
Can I Sell Homemade Food in Ontario? Understanding the Rules and Regulations Read More »
Can you sell homemade food in Canada? What food items can I sell from home? There has been a growing trend in Canada toward supporting small, local food businesses in recent years. This has led to a number of provinces legalizing the sale of homemade food products. While the specifics vary, these initiatives help entrepreneurs …
We know from first-hand experience how hard it is to take a food brand to market When they first start a food business, many entrepreneurs have no idea just how difficult it will be. Many think that with a great product and a bit of hard work, success would come naturally. But it turns out …
Canadian Food, Beverage & Natural Product Accelerators Read More »
Today, we are launching the Audacious Academy with our friends over at Udemy. The course will be a mix of paid and free; the first free course that’s live right now teaches Food and Drink Entrepreneurs how to deal with a bad review, turn it into solid learning and, ideally, into a good review. Update …
Launching a series of courses for food and drink entrepreneurs. The Audacious Academy. Read More »
Here’s some interesting data that I thought would spark ideas with you: With Apple’s recent data privacy measures making it harder for DTC brands to target shoppers on platforms like Google and Facebook, more and more brands are moving to more traditional marketing methods gain. Catalogues, postcards, and brochures are all growing fast. The recent …
Starting a food business in Canada can be a rewarding and exciting experience, but it’s important to inform yourself before diving in. Here are a few things to consider before getting started: Understand the Regulations Before opening a food business in Canada, it’s important to understand the regulations and laws that apply to your specific …
What you should know before you’re starting a food business in Canada Read More »