packging

Refreshing Your Food Brand Identity for Stronger Sales and Improved Consumer Loyalty.

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A food brand refresh can be a powerful way to nourish your food brand, attract new customers, and boost sales. During the first year of our own brand’s life, Auralis Botanical, we refreshed and updated the packaging, in minor ways, five times. This post discusses the reasons for refreshing your food brand identity and the …

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The Role of Food Packaging in a Memorable Brand Identity

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A strong food brand identity is essential for standing out in the competitive food industry, and one of the key components of this identity is food packaging. Packaging plays a crucial role in not only protecting and preserving food products but also in communicating your brand’s values, personality, and story to potential customers. Packaging is …

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Sustainable and eco-friendly food packaging options that actually make sense for your CPG business

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Answering consumer demand, the food packaging industry is increasingly shifting towards sustainable and eco-friendly solutions. This post explores various sustainable and eco-friendly food packaging options that can help reduce waste and minimize your brand’s environmental impact. The Importance of Sustainable Packaging Sustainable packaging is essential for reducing the environmental impact of food products. It helps …

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Nutritional Labeling Guidelines and Best Practices

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Hey there, food entrepreneurs! It’s crucial to understand the ins and outs of nutritional labelling. Let’s dive into the guidelines and best practices for designing effective nutritional labels that comply with regulations and appeal to consumers. The Legal Lowdown: Nutritional Labeling Requirements in the US and Canada First things first, let’s talk about the legal …

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The Importance of Typography in Food Label Design

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Hey there, food entrepreneurs! In the competitive world of food products, creating a label that stands out on the shelf is crucial for capturing consumer attention. One often overlooked yet essential aspect of food label design is typography. In this post, we’ll explore the role of typography in effective label designs and share some tips …

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Stay informed about the latest Innovations in Food Packaging Materials

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Hey there, food entrepreneurs! As you know, the food packaging industry is always evolving, and staying up-to-date with the latest innovations is essential for staying ahead of the curve. In this blog post, we’ll explore some of the most exciting new materials in food packaging that can help you create packaging that’s not only functional …

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The Psychology of Color in Food Packaging Design

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Hey there, food entrepreneurs! In today’s competitive market, creating visually appealing and attention-grabbing food packaging is essential to stand out on the shelf and attract consumers. One critical aspect of food packaging design is colour. Colour can significantly impact consumer perception and decision-making. In this post, we’ll delve into the psychology of colour in food …

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Minimalist Food Packaging Designs Inspiration for Food Entrepreneurs

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Hey there, food entrepreneurs! Are you on the hunt for some minimalist food packaging inspiration? Look no further! We’ll share some fantastic examples of minimalist food packaging designs that are visually appealing and straightforward. These designs will inspire you to create stunning, clean packaging that communicates your brand’s message and captures consumers’ attention. Ready to …

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