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Newsflash: E-commerce brands are moving back to catalogues and other offline marketing tools 😳

Here’s some interesting data that I thought would spark ideas with you: With Apple’s recent data privacy measures making it harder for DTC brands to target shoppers on platforms like Google and Facebook, more and more brands are moving to more traditional marketing methods gain. Catalogues, postcards, and brochures are all growing fast.  The recent …

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What you should know before you’re starting a food business in Canada

Starting a food business in Canada can be a rewarding and exciting experience, but it’s important to inform yourself before diving in. Here are a few things to consider before getting started: Understand the Regulations Before opening a food business in Canada, it’s important to understand the regulations and laws that apply to your specific …

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Why people are increasingly using platforms like TikTok and Reddit instead of googling to find answers to their questions

In a story of becoming a victim of its own success, SEO optimization has made Google almost impossible to use. Try looking up a recipe. Almost all cooking sites are burying the information people are looking for at the end of a 900-word essay, cross-linked to the wahoo, and surrounded by ads. Why? Because to …

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The end of the TMA and what that means for supplemented food

This is interesting news for anybody who’s supplementing, or thinking about it, their food product with vitamins or minerals. Health Canada has just announced new regulations for supplemented foods that will make adding supplements to food and drink products much easier. Supplemented foods are defined as pre-packaged foods or drinks containing one or more added …

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The importance of velocity when launching a food brand. Or, go deep before you go wide.

If you already know the velocity expectation for your product’s category and are meeting or exceeding it, hi-five. Seriously, well done. You can close this email and get back to making braggy charts for your next pitch meeting.  ​But if you don’t know, or if you don’t even know what I am talking about, keep …

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How to start a home-based food business in Ontario

Launching a food business from your home kitchen just got easier in Ontario. The Ontario government has published a guide on how to start a home-based food business, which includes an overview of public health laws that must be followed as a food operator. To further assist budding food entrepreneurs, the government has enacted legislative …

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The work starts when you finally get your product listed with retailers

One of the biggest misconceptions from food and drink entrepreneurs is that once you’re on shelf, once retailers start selling your product, life will be easy. After all, that’s what they have often spent years working towards. But in reality, that’s when the work really starts. Here’s what you need to be prepared for. Understand …

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5 ways to get retail buyers to open and answer your emails

One of the most common points of frustration I hear expressed by food and drinks entrepreneurs is “retail buyers never call/email me back”. And that’s correct, even if you do everything right, sometimes you won’t be hearing back for months, if at all. But there are ways to increase your odds of a callback and …

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