We build strong brands for food & drinks companies

Creating mission, vision and purpose for your product, your company, your life

A brand is more than a logo. In the words of Steve Jobs, “Your brand is what people say about you when you’re not in the room”

Our brand building process

We start with our proprietary 5 Senses Exercise. Here we ask questions that discover and define the purpose behind the brand. 

A 5 Senses Exercise takes 2-3 hours and includes all brand stakeholders.

Next, we write the Creative Brief, the foundation and single source of truth for all future work. 

The result? A visual brand expression including logo, colours, and typefaces that all are an expression of your values.  


Strong brands establish trust and loyalty with consumers.

The value of the Coca-Cola brand, for example, is estimated to be 87.6 billion. 


Externally, a strong brand differentiates you from the other 50,000 products typically stocked in a mainstream supermarket. 


Internally, a brand communicates purpose and direction to the entire team, from the founders to the entire team including:

  • staff
  • sales brokers
  • co-packers
  • investors


Brands we have created

The team behind Audacious has shaped some of Canada’s best-known food brands, including Redpath Sugar, McCormicks Spices, Loblaws, Maple Leaf. 

Since launching Audacious, we have supported over a dozen food entrepreneurs launching new food and drink brands. 


Our partners


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