Andreas Duess

How to get co-packers to take and return your call as a food entrepreneur

I was talking to an aspiring food entrepreneur a few weeks ago when she repeated an often-heard complaint to me:  “I can’t get any co-packers to call me back. I tried to talk to over ten co-packing companies, and I am getting nowhere. What am I doing wrong?” There has never been more innovation in …

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How not to die (as a food business) by achieving Product Market Fit

Andreas Duess · Nourish Nurture 1.2 Don’t feel like reading? Listen instead. As you know, I work with food entrepreneurs, helping them to make the move from startup to scaleup. It can be a difficult journey and it challenges pre-conceived ideas at every step. Don’t fall prey to this common business-killing notion One of the business-killing …

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Understanding margins and markup when working with distributors and retailers

Today, let’s dive into a topic that frequently causes a great deal of confusion for many food and beverage entrepreneurs, but is essential to understand if you want to be able to have meaningful conversations with distributors and retailers.  Understanding markup and margins. One of the first questions you will be asked by both retailers …

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How understanding the principle of “MAYA” can help you launch more successful new products.

Andreas Duess · Nourish Nurture Newsletter Don’t feel like reading? Listen instead. I’d like to introduce Raymond Loewy, the industrial designer behind the Greyhound bus, Airforce One and the Coca-Cola bottle. He was most active in the 1950s, but his understanding of human nature and how we react to innovation is still relevant today.  Loewy had a …

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Analysis: how to make sure that your products achieve Product Market Fit

Over 80% of all newly launched food businesses fail within 5 years. Of these, 43% never achieve Product Market Fit, i.e they don’t solve a consumer problem, resulting in few sales. Our Go To Market Plans identify problems and pitfalls before they become expensive mistakes and allow you to fine-tune or, if needed, pivot your …

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Analysis: How to get your food product listed by retailers

For many food entrepreneurs, getting their products onto the shelves of specialist, regional and national retailers is an important goal. But before you try and secure these listings, it’s important to understand what retailers need and how they work. Understanding retailers Retailers are not in the business of selling your product for you. They are …

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Analysis: How sharing your authentic founder story can lead to higher sales

Let’s get all neuroscience for a second here. ???? When we see things like the baby picture above, our brain releases a hormone called oxytocin. Commonly referred to as “the love hormone” it gets released during skin-to-skin contact between couples and parents and their kids. Holding hands, cuddling, it all works the same. It is also …

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Nourish Nurture Signal: the top search terms used by buyers on rangeme.com ????

rangeme.com is an online platform that connects retail buyers to brands, enabling discovery, sourcing and purchasing. They are most active in the US but are expanding to Europe and Canada. As a result, they sit on a ton of data and have recently shared some of the top search terms used by buyers. These include: …

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