Remember how everybody baked bread at the beginning of the pandemic, like 100 years ago? Well, now you can add “homemade pasta” to the mix. Recipes for making your own pasta are popping up everywhere and pasta machine sales are on the up. I bought a hand-cranked model myself last year and we’ve been making pasta with the kids once a …
If you’re launching a new food or drinks product, my recommendation will be, if at all possible, to start out with three different and distinctive SKUs. Why? 3 is a profoundly appealing number for the human brain. It is the smallest number needed to recognize a pattern; for a pattern junkie like the brain, it …
Analysis: why launching 3 distinct SKUs can help new food and drink products succeed Read More »
Zoosk is a UK-based dating app that uses behavioural-based matchmaking to help users find their perfect partner. Their team analyzed 3,733,185 dating profiles and 364,609,566 first messages to figure out if mentioning different foods and food-related phrases would affect their users’ romantic interactions. Turns out that not only mentioning food but also the specific ones you …
“An Air Fryer is just a convection oven with good PR” is still one of my favourite lines, but boy, are they driving sales in a category that had been stale for quite some time – frozen snacks – and by a consumer group that has traditionally stayed away from frozen, millennials and younger. Air …
Nourish Nurture Signal: Air Fryers are driving frozen snacking ???? Read More »
When I work with food entrepreneurs on the development of business and marketing plans, social media always looms large. Almost all entrepreneurs assume that social media is an automatic necessity when starting a new business. But that doesn’t mean that your social accounts should exist in a vacuum, without having to deliver positive and …
Analysis: Your social media presence needs to deliver a business outcome Read More »
Qr codes have been around since 1994, but for most of that time, they didn’t see much use outside of the Asian markets. For a while, at every single food or packaging trade show, there used to be a lonely QR company on the floor, with an empty booth, trying to sell their tech to …
Analysis: how to use the mainstreaming of QR codes to your advantage Read More »