Based on the latest data, it’s clear that air fryers are not just a passing trend but a significant shift in consumer behaviour and kitchen practices. Their popularity has surged in recent years, with companies like Nestle and Tyson Foods betting on this trend to grow their sales. We have achieved significant sales lift for …
In the ever-evolving world of consumer packaged goods (CPG) marketing, brands are constantly on the hunt for the next big thing. The current trend? Targeting the younger generations, specifically Gen Z and Millennials. While these demographics certainly hold potential, there’s an often overlooked, yet increasingly significant market segment that’s ripe for the picking: the older …
The Untapped Goldmine: Targeting the Older Shopper in CPG Marketing Read More »
Our founder Andreas was just booked to give a presentation at SIAL, covering the rise of AI and how it will affect food and drink marketing. You can access the presentation below. If you have any questions about using AI is food and drink marketing, let us know.
Google is in trouble wherever they look. On one side, AI and Microsoft are changing the nature of search by the day, on the other side younger users are drifting off towards social search. No wonder they have declared a code red. Some numbers from a recent Hubspot survey 87% of social media marketers believe …
Social networks are eating google’s lunch and what that means for your food business Read More »
In the bustling marketplace, food packaging design plays a pivotal role in shaping consumer perceptions and driving purchase decisions. This guide will walk you through the essentials of food packaging options, ensuring your product not only stands out on the shelf but also complies with regulations, communicates effectively, and supports your overall brand strategy. Unique …
Food Packaging Design – A Guide to Get You Started Read More »
It’s 2023, and in our ever-evolving digital landscape, Instagram continues to be a crucial platform for food brands. Yes, TikTok is a thing, but the good ol’ IG is still trucking along. With a visually appealing interface and vast user base, it continues to offer ample opportunities for brands to connect with their chosen audience. …
In the age of artificial intelligence (AI), content-driven food marketing is undergoing a significant transformation. From AI-powered content generation tools to personalized marketing strategies, AI is reshaping the way food brands communicate with their customers. But amidst all of these technological advancements, one question remains: Is content-driven food marketing still relevant? Understanding the Intersection of …
Is Content-driven Food Marketing Still Relevant for Your Food Brand in the Time of AI? Read More »
Can you get rich in the food industry? The answer is yes, but. It is a potentially lucrative field with a vast array of opportunities for those with the right mindset and skills. Whether you’re looking to start a restaurant, a food truck, or an online food business, there are countless ways to make a …
How to get rich in the food industry (yes, it’s possible) Read More »
The power of user generated content (UGC) is huge, simply because consumers trust it so much. As a marketing tool, it will significantly boost your brand’s visibility and credibility and should be part of your content marketing strategy. This is especially true for food brands, where the visual appeal of products plays a crucial role …
How to Use User Generated Content to Boost Sales for Your Food Brand Read More »
Today, I want to talk about sensory marketing, which focuses on engaging the five senses. It has emerged as a powerful strategy to make a lasting impression on consumers and build brand loyalty. In this article, we’ll dive into the concept of sensory marketing, its origins, and how to use it for successful food marketing. …