Analysis: how to make sure that your products achieve Product Market Fit

Over 80% of all newly launched food businesses fail within 5 years.

Of these, 43% never achieve Product Market Fit, i.e they don’t solve a consumer problem, resulting in few sales.

Our Go To Market Plans identify problems and pitfalls before they become expensive mistakes and allow you to fine-tune or, if needed, pivot your business.

In our opinion, it is the single most important investment you should make when starting a food business.

What is a Go To Market Plan? Why do you need one?

A Go To Market Plan is a living document that makes sure that your business idea is actually viable and helps you beat the odds of potential, and expensive, failure. 

It starts with a consumer study

  • What’s the consumer conversation around your chosen category?
  • What are consumers looking for from products in that category?
  • What problems do they need solving?

The result? An understanding of what products and features consumers are actually looking for, giving you a blueprint for product development.

Next, we perform a deep dive into the market

  • What is the size of the market? 
  • Is it growing, shrinking or flat?
  • How has the market been affected by recent food trends and how does the future look like?
  • What are trends within the category, i.e low carbs, local, etc?

The result? An understanding of market size, market trends and where to take advantage of opportunities.

Competitive Analysis

  • What is your direct and indirect competiton? 
  • Where are they listed and at what price point?
  • What are their ingredients?
  • What are the category conventions for packaging and language on packaging?

The result? An understanding of the market allowing you to launch a product that stands apart at a price point that makes sense to both retailers and consumers.

Learn more

Andreas Duess, food marketing expert
Andreas Duess, Food Marketing Expert

Whether you need help figuring out how to make your social media deliver positive ROI or your packaging actually support sales off shelf, or any other food-related challenge, we’re here for you. 

Book a free 15-minute discovery call with me. I am happy to discuss your food or drinks business and any questions you may have.

 No sales, no obligations, just straightforward advice. 

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