Month: July 2022

Why people are increasingly using platforms like TikTok and Reddit instead of googling to find answers to their questions

In a story of becoming a victim of its own success, SEO optimization has made Google almost impossible to use. Try looking up a recipe. Almost all cooking sites are burying the information people are looking for at the end of a 900-word essay, cross-linked to the wahoo, and surrounded by ads. Why? Because to …

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The end of the TMA and what that means for supplemented food

This is interesting news for anybody who’s supplementing, or thinking about it, their food product with vitamins or minerals. Health Canada has just announced new regulations for supplemented foods that will make adding supplements to food and drink products much easier. Supplemented foods are defined as pre-packaged foods or drinks containing one or more added …

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Smiling Woman Using Smartphone while Standing in the Local Store. Cheerful Lady Surfing Internet on Her Mobile Phone, Chatting And Texting Message While Doing Grocery Shopping

The importance of velocity when launching a food brand. Or, go deep before you go wide.

If you already know the velocity expectation for your product’s category and are meeting or exceeding it, hi-five. Seriously, well done. You can close this email and get back to making braggy charts for your next pitch meeting.  ​But if you don’t know, or if you don’t even know what I am talking about, keep …

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