Month: April 2022

Short-form video is continuing to grow in popularity and is becoming ever more affordable 🎥

The shift toward more informal, highly engaging UGC-style (user generated content) videos continues. Video content is quickly becoming an essential part of the marketing mix, not just for large brands but also for startups. Until recently, the cost associated with this has often been prohibitive. Working with independent creators specializing in short, engaging UGC style videos has …

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How CG brands are utilizing crypto for community building and growth

Remember a few years when everybody was, “TikTok is that silly stuff for teens”? Well, TikTok is now the most visited website in the world, ahead of Google. 🤯 🤯 🤯 Crypto and NFTs are at the same stage TikTok was five years back, and if anything, they are entering the mainstream even faster. I guarantee …

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How to future-proof your food business by trademarking your intellectual property

Storytime: I am currently working with three companies that have invested heavily in building their brands, only to find out that the name they have chosen for their business cannot be trademarked, has already been trademarked by a competing company or is not usable in markets they are planning to expand into. The collective cost …

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How to get co-packers to take and return your call as a food entrepreneur

I was talking to an aspiring food entrepreneur a few weeks ago when she repeated an often-heard complaint to me:  “I can’t get any co-packers to call me back. I tried to talk to over ten co-packing companies, and I am getting nowhere. What am I doing wrong?” There has never been more innovation in …

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