Month: March 2022

the power of three

Analysis: why launching 3 distinct SKUs can help new food and drink products succeed

If you’re launching a new food or drinks product, my recommendation will be, if at all possible, to start out with three different and distinctive SKUs.  Why? 3 is a profoundly appealing number for the human brain. It is the smallest number needed to recognize a pattern; for a pattern junkie like the brain, it …

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Nourish Nurture Signal: want to find true love? Call out guacamole in your dating profile ????

Zoosk is a UK-based dating app that uses behavioural-based matchmaking to help users find their perfect partner. Their team analyzed 3,733,185 dating profiles and 364,609,566 first messages to figure out if mentioning different foods and food-related phrases would affect their users’ romantic interactions. Turns out that not only mentioning food but also the specific ones you …

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air fryer being used

Nourish Nurture Signal: Air Fryers are driving frozen snacking ????

“An Air Fryer is just a convection oven with good PR” is still one of my favourite lines, but boy, are they driving sales in a category that had been stale for quite some time – frozen snacks – and by a consumer group that has traditionally stayed away from frozen, millennials and younger. Air …

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phone being used for social media

Analysis: Your social media presence needs to deliver a business outcome

When I work with food entrepreneurs on the development of business and marketing plans, social media always looms large. ⁠ ⁠Almost all entrepreneurs assume that social media is an automatic necessity when starting a new business. But that doesn’t mean that your social accounts should exist in a vacuum, without having to deliver positive and …

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