5 ways to get retail buyers to open and answer your emails
One of the most common points of frustration I hear expressed by food and drinks entrepreneurs is “retail buyers never call/email me back”. And that’s
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FLIP Kitchens, Toronto, ON
Brand development and naming. FLIP Kitchen is a food service business incubator by the City of Toronto.
Chef Hack, Kingston, ON
Brand development for a new range of cooking sauces created by a restaurant chef and team
Dick Duff's Organic Jerky, Peterborough, ON
Rebranding and packaging for an iconic Canadian organic beef jerky brand
Mandico Gluten Free Snacks
Brand repositioning and all marketing for a startup in the gluten-free market
FAB website
We told the food entrepreneur stories for the new Frontenac Food And Drinks website
Hive Minders, Orangeville, ON
Rebranding and packaging design for this Ontario mead brand
Collective Joy All Season Farm, Gananoque, ON
Brand development, naming and graphics for this organic vertical farm with a focus on micro greens
Caesar Squeezers, Vancouver, BC
Business and marketing planning to get restaurant quality Caesars into Canadian Homes
Glaz'd allergen free doughnuts Boston, MS
Brand development and packaging
Golspie Dairy, ON
Branding for a dairy farm and artisan cheese business
82% of food businesses launched in Canada close within five years.
We exist to help you beat these odds.
We understand the unique challenges of being a food entrepreneur from first-hand experience and from launching our own successful CPG brand.
As a result, wherever you are on your own entrepreneurial journey, we can lend a hand to make it go smoother.
Planning
Whether you're just starting out or need support to grow, we can help you plan for growth and success.
Branding
We create solid brand platforms by defining your values first, then create brands that build genuine connections with consumers.
Packaging
We're experts in creating food packaging that creates sales - at retail and online.
Distribution
We work with brokers and distributors from coast to coast and can help introduce you to relevant partners for your business.
Social
We don't believe in vanity metrics, we believe that social media needs to drive defined business objectives.
Web 3.0
Talk to us about web 3.0 campaigns and community lead projects.
Everything you need to know to run a successful food or drinks business
Short-form video is continuing to grow in popularity and is becoming ever more affordable 🎥
The shift toward more informal, highly engaging UGC-style (user generated content) videos continues. Video content is quickly becoming an essential part of the marketing mix, not just
How CG brands are utilizing crypto for community building and growth
Remember a few years when everybody was, “TikTok is that silly stuff for teens”? Well, TikTok is now the most visited website in the world, ahead
How to future-proof your food business by trademarking your intellectual property
Storytime: I am currently working with three companies that have invested heavily in building their brands, only to find out that the name they have
Social more your jam? Connect with us on Instagram.
One reason we understand food and drink entrepreneurs so well is because we too are food entrepreneurs
Andreas, who runs Nourish Nurture, is one of the founders of the Auralis Botanical Brewing Company, Canada’s first brewed botanical tonic crafted from functional mushrooms.
Using the exact same processes that we use to build our client’s businesses helped Boreal achieve:
- national distribution in Canada within three months of launch
- US key market distribution within six months of launch
- currently in negotiations with their first European importer
“Crazy good value, comes straight to the point and kept us focused on the essentials. Meeting with Andreas literally stopped us from wasting thousands of dollars and months and months of time.”
Jeremy Anderson
Founder, Dick Duff's Jerky
“Andreas didn’t just answer all the questions I had but, importantly, he answered many questions I didn’t even know I needed to ask.”
Ivan Wadgymar
Founder, Maizal
"I can't recommend working with Andreas highly enough. He is whip smart, understood our challenges in an instant and offered ideas and insights that were jaw-droppingly effective."
Mike McKenzie
Founder, Seed to Sausage
"Sincere thanks for all your help, creativity and dedication!
Looking forward to our next phase of growing with this beautiful, inspiring new brand"
Tammara
Founder, Collective Joy Farm
Most agencies out there will never share how much it costs to work with them until they absolutely have to. Instead, they’ll try and find out your available budget and charge as much as they can get away with.
As food entrepreneurs ourselves, we call BS on that. We want to know how much things cost so that we can make an informed decision.
The prices below are an average of the last 20 projects we worked on. They are not a firm quote.
Some were a little higher (one was a lot higher but that was for an international launch) some were a little lower. This gives you an idea of what the budget requirements are to build a successful food or drinks brand.
Go-to-market Plan
$
5256
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Category research - size of market, growth potential
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Establishing Product Market Fit. Does your product fit in with consumer trends and behaviour patterns
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Should you go to market with the current product or should you make changes?
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Pricing conventions in category
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Cost analysis, production cost estimate to work towards
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Launch analysis, best way to enter the market
Book a meeting
Go to market plans are an essential tool that focuses time and money on the highest possible ROI.
Start here
Brand Development
$
6752
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Brand Foundation Document - single source of truth for the brand going forward
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Brand Archetype
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Brand Positioning
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Name Development
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Visual Brand Development
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Brand Guidelines
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Trademark support
Book a meeting
We create brands for successful CPG products that stand out on retail shelves and are designed to connect with consumers.
Food Packaging
$
6260
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Category Research & understanding category conventions
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Three design options
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Core message and callout development
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Copywriting in English and French
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GS1 barcode support
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Nutritional information support
Book a meeting
Our packaging is guaranteed to comply with all regulations for food and drink packaging.
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Mentorship Packages and Virtual Co-Founder
If you’re not quite ready to get started with any of the packages above, or just need expert advice on your side for any reason at all – including working with other designers or agencies – we offer our Mentorship and Virtual Cofounder Packages.
Mentorship by the minute
$
4
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Charged at $4/minute with a minimum of 20 minutes
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Over the phone or video call
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Perfect to get a second opinion, or check in with an expert.
Book now
Our most affordable way to support food and drink entrepreneurs
Monthly Mentorship
$
1886
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10 hours of mentorship per month
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Initial three month commitment, then month to month
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Use for any reason, go to market and viability information, branding support, negotiation with brokers, the choice is yours
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Sessions happen via video call
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Excludes meetings with third parties
Learn more
Have an expert on your side, who can show you the ropes and point out the pitfalls
Virtual Co-Founder
$
4260
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30 hours of help and support per month.
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Meetings online or in person within the GTA
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I will attend meetings with you - brokers, distributors, financial
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If requested, I will present myself as a member of your team
Learn more
Life as a founder can be lonely. Add a Virtual Co-Founder to the mix with no equity dilution.